Business Daily from THE HINDU group of publications
Wednesday, February 10, 2010
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, February 10, 2010 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING IPR: Court ruling allows Cipla to market generic cancer drug In a major test of the five-yearold product patent regime, the Delhi High Court dismissed an appeal by multinational drug-maker Bayer Corporation regarding its advanced renal cancer drug ... PERFORMANCE: Auto industry records highest-ever sales in Jan Strong growth due to economic revival, easy availability of finance. Riding on the back of economic growth, easy availability of finance and the continuing fiscal stimulus, the domestic auto industry has posted the highest ever monthly sales in ... STRATEGY: Titan to tick in more Asian countries Despite burning its fingers in the European market some years ago, Titan Industries, which is celebrating its 25 th anniversary this year, plans to take the Titan brand to more countries in the coming years, but this time around it intends ... MARKETING RESEARCH: Indian IT industry to touch $285 b by 2020: KPMG KPMG and Asia Oceanic Computing Industry Organisation, which represents 15,000 companies in Asia and Australian continents, has projected that the Indian IT and ITES sector could become a $285-billion industry by 2020 from $71.6 billion ... ADVERTISING: Thums Up's new marketing campaign Gearing up for the summer season, Coca-Cola India on Tuesday announced the new marketing campaign for its brand Thums Up. The TV commercial starring brand ambassador Akshay Kumar has been shot in ... NEW PRODUCTS & SERVICES: Perfetti unveils fruit candy product Perfetti Van Melle India on Tuesday launched its new product Alpenliebe Mangofillz. The product has been completely developed by the R&D team in India and marks Perfetti's foray into the fruit candy segment. Commenting on the launch, ... PROMOTIONS & OFFERS: Dr Car insurance offer Dr Car, a trading platform for automotives, today announced new and aggressive insurance rates for Maruti cars which the company claimed was lower by about 35 per cent.The company has tied up with National General Insurance to offer ...
CHANNELS AND FRANCHISES: IPL's home run again Back home for its third edition, IPL franchises are working to energise their local fan base.. Rome wasn't built in a day. Neither can a sports franchise be turned into a profit-making commercial entity overnight. The biggest franchises across ... CUSTOMER RELATIONSHIP MANAGEMENT: Customer experience vs cost. Really? While a balancing act between the two diverse metrics of customer experience and cost can be attempted, never trade experience for anything.. I grow increasingly impatient when I hear executives in organisations talk of ‘balancing' the ... RURAL MARKETING: Making the rural connect What does it take to bond with the rural consumer, whose aspirations are similar to his urban counterpart's?. For Prabhawati Devi, an arthritic septuagenarian who also has cataracts, automobile major Mahindra's Swasth Tractor is a blessing in ... STRATEGY: On the right Route-to-Market Having the right RtM strategy helps consumer-facing businesses gain market share at an optimal cost.. Newer channels, expanding product portfolios, growing number of consumption occasions and the emergence of distinct consumer sub-segments have ... INTERVIEW: ‘Indian cos can get better in a hurry' So says Prof A. Parasuraman of the University of Miami, who was in Mumbai recently.. A. Parasuraman, Vice-Dean of Faculty, James W. McLamore Chair of Marketing, University of Miami was recently in Mumbai to speak at Custommerce India Chapter 6. ... ADVERTISING: ‘ Masala chai twice a day' Promises such as these reveal the keen focus holiday selling has acquired in India.. Many years ago, Cliff Richards and a group of merry people sang “We're all going on a summer holiday, no more working for a week ...
ADVERTISING:
Jewel in the crown
ADVERTISING:
Phir Mile Sur
NEW PRODUCTS & SERVICES:
Snap 'em up
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Multi-tasker
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For V-Day
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