Advertising & Marketing
IT: Retail revolution's cutting edge
INFORMATION Technology has arrived as the most important toolset for the organised retail industry worldwide, and the retail revolution in India should bank on the cutting edge information technology available here in abundance, according to Mr. Antonio Murta, Managing Director, Enabler Group, Portugal.

Virtual shop being readied, retail ESOP planned -- Shoppers' Stop set to open doors in Chennai by July
THIS July will see the `superstore' chain, Shoppers' Stop's sixth store opening on Chennai's Harrington Road.

New retailing realities call for finetuning supply chain
THE radical change in the structure of the Indian retail industry has resulted in the balance of power shifting from brand marketers towards retail stores. This, in turn, has increased the need to track tens of thousands of customers through computerisat ion and connectivity and also to ensure efficient consumer response.

Global retail chains no threat: Shoppers' Stop
THE Indian retail industry is geared up to meet the impending arrival of global retail chains, according to Mr. B. S. Nagesh, CEO, Shoppers' Stop.

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