Advertising & Marketing


Online ads: Caught in a Web
Contrary to the hype the Net is generating, advertisers aren't really flocking to go online, according to Priya Rajsekar and Vaishna Roy.

Signs of the times
As media planners explore hi-tech options in the great outdoors,

Takes two to tango
Corporates are beginning to realise that if they team up with music companies, they can strike the right note with the consumer, and at no great cost.

The candidate is king
Recruitment advertising gets extremely aggressive in the US as a booming economy and one of the tightest job markets ever

Tinkering with ad agency compensation
Advertising agencies would now like to offer their services, as would any other consultancy, on the basis of time cost, and hence charge a fee for the creation and execution of advertising communication.

Face that launched a thousand products?
Are we missing out on an opportunity to create new successes and new ways of being noticed by going for the same set of models to endorse one product after another?

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