Advertising & Marketing
123India.com to go regional with slew of channels
THE India-specific portal, 123India.com, is poised to embark on its regional city-specific portals. The first off the block will be Delhi.123India.com. This is in addition to a slew of channels and the WAP-enabled services that the horizontal portal is p lanning to launch in the near future.

Red Label relaunched
CHENNAI: Hindustan Lever Ltd (HLL) has relaunched its tea brand, Brooke Bond Red Label, with Assam Super Tasters.

P&G ties up with Doctoranywhere.com
CHENNAI: Procter & Gamble Hygiene and Healthcare has tied up with Doctoranywhere.com, an online service that enables consultation, referral and interaction of doctors with specialists.

Sam Balsara is ASCI chairman
MUMBAI: Mr Sam Balsara, Chairman & Managing Director, Madison Communications, has been elected chairman of ASCI. Ms Urmila Jain, Managing Director, Aaren Advertising, has been elected Vice-Chairman.

Saffire to hit Kerala roads
KOCHI: Saffire, the new four-stroke automatic scooter manufactured by Bajaj Auto Ltd will hit Kerala roads by next week. The official launch of the vehicle is scheduled for next week here.

Daikin Shriram AC appoints Rediff
DAIKIN Shriram Air Conditioning Ltd (DSAC) has appointed Rediffusion DY&R as its advertising agency.

IBP plans marketing tie-up with HPCL
IBP Co Ltd proposes to enter into an arrangement with Hindustan Petroleum Corporation Ltd (HPCL) for sourcing petroleum products for marketing in certain parts of the western region.

Sony strives to gain foothold in rural market
SONY India Ltd has drawn up plans to push its digital technology products by launching roadshows and promotions next month with a thrust towards reaching out to the country's semi-urban and rural markets.

Thomson not to market GE phones, to launch own brand
THOMSON Consumer Electronics (I) Pvt Ltd has deferred its decision to market GE brand telephone instruments and is now contemplating the launch of the Thomson brand, according to Mr V. Kumar Chopra, Managing Director, Thomson Consumer Electronics.

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