Book Review
The growth factor
IF Nehruvian socialism had achieved anything for the Indian identity it was to enhance that identity with steel and mortar. For better or worse, the Indian economy was industrialised, via the five year plans to make it at least self sufficient and self s erving as far as demands and creature comforts go. As for self serving, well one need not go into the connotations for that is not going to achieve anything. That was the story from the fifties through up to the eighties. Somewhere, having established th e base, the growth could neither be nurtured or later sustained -- to the extent self-sufficiency took a different plank altogether.

Market opportunities
EVER since the message of globalisation spread across the national borders, the metabolism of `Multinational Management' has undergone marked metamorphic changes. Entrepreneurial component has assumed new functional dynamics. The strategic and structural changes are being manifested in the tendency of large multinational corporations (MNCs) to locate more and more value-added activities outside the home country and inherited the characteristics of a `global firm'. In its globalisation process, the role of the subsidiary manager's initiative is strategic in a dynamic relationship with its parent MNC.

The Customer Differential
The Complete Guide to Implementing Customer Relationship Marketing

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