Financial Daily from THE HINDU group of publications
Tuesday, January 01, 2002
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Financial Daily from THE HINDU group of publications Tuesday, January 01, 2002 |
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MARKETING CONSUMER ACTIVISM Rise and growth of the consuming class AN explosion in product range, a multitude of brands, Indian and foreign, several finance options, large one-stop shops, colourful stores and shopping a picnic, not to mention a rise in status — the consumer is having a blast. This past ... More ADVERTISING Debate over Taj Mahal tea ad continues THE controversy is still continuing over the advertisement campaign of Taj Mahal tea starring the tabla maestro Ustad Zakir Hussain, in which he vowed to give up playing the instrument if someone found a better quality of tea. The campaign was ... More PROMOTIONS & OFFERS MTNL red carpet for customers STATE-owned Mahanagar Telephone Nigam Ltd is spreading out red carpet to customers for the coming year. In what appears to be an aggressive pricing strategy to garner clients, the company will waive installation charges for new connections in ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Dec. 23-Dec. 29 Mauritius Tourism Board launches celeb campaign Ravaged ad industry looks forward with hope Year sees durables in the doldrums The going gets tough for ad industry |
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