Financial Daily from THE HINDU group of publications
Tuesday, Jan 29, 2002
Financial Daily from THE HINDU group of publications Tuesday, Jan 29, 2002 |
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Money & Banking
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Insurance Marketing - Rural Marketing NGOs to help Tata AIG design rural products Our Bureau
MUMBAI, Jan. 28 NON-GOVERNMENTAL organisations (NGOs) scheduled to partner Tata AIG in its rural foray will assist the private insurer design its products for that market. Tata AIG, which has separate companies for general and life insurance, has decided to leverage the experience and research data of the of the NGOs to offer innovative products suited to that segment of the market, said Mr Raj Raman, Senior Vice-President, Marketing, Tata AIG Insurance. "We will be working with different NGOs, depending on their presence and experience in various locations and the products designed will address the specific needs of individuals residing in those areas,'' he said. Meanwhile, Tata AIG General Insurance Company has launched a personal accident death insurance policy, `Shanti', with actor Naseerudin Shah as its brand ambassador. The policy, which will initially be launched in Mumbai, is expected to pay up to Rs 1 crore in the settlement of claims for a premium of Rs 99 per month.
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