Financial Daily from THE HINDU group of publications
Wednesday, January 30, 2002
Financial Daily from THE HINDU group of publications Wednesday, January 30, 2002 |
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MARKETING STRATEGY Rubbermaid facility to come up in Bangalore RUBBERMAID Homeproducts, a part of the $7-billion Newell Rubbermaid group of the US, is planning to set up a manufacturing unit in the country jointly with Perk Inn International (PII) of Bangalore. According to Mr V. Keshavan, Marketing ... More NEW PRODUCTS & SERVICES HLL launches new `Vim' bar THE dishwash market in India offers a Rs 600-crore opportunity for FMCG major Hindustan Lever Ltd (HLL), which has a 62-per cent share in the existing market. Currently, in India, about 20 per cent of the total 18-crore households use branded ... More ADVERTISING Helpline for ad world CREATIVE brainstorming could just be getting a fillip. iBank, a complete database of information related to the advertising and marketing profession, has begun doing the rounds in ad agencies and the marketing departments of various ... More PROMOTIONS & OFFERS Howzzat! BPL hits ton with replay bug REMEMBER BPL Oye, the first countdown show on Indian television? The consumer durables major, BPL, is now riding high on the success of another media innovation associated with live cricket, christened in media circles as the BPL Replay ... More DIRECT MARKETING Direct selling grows 53.5 pc THE Indian Direct Selling Association (IDSA) has released data on the industry's growth. In the year 2000-01, it grew by 53.5 per cent and the turnover for the year was recorded at Rs 1,374 crore, up from the previous year's Rs 895 crore. The ... More CHANNELS AND FRANCHISES Rashi Peripherals to distribute Sony devices SONY Electronic (Singapore) has appointed the Mumbai-based Rashi Peripherals for distributing high-performance optical storage devices. These include CD writers, CD/DVD ROM and floppy disc drives for personal computers. At a press ... More RETAILING Crocodile plans more outlets CROCODILE Products Pvt Ltd, the Coimbatore-based garment manufacturer, is set to roll out 50 more stores by the end of this year, according to Mr Venkatesh Sivaraman, Managing Director, Crocodile Products Pvt Ltd. (CPPL). The company's retail ... More MARKETING RESEARCH Bowling over `Star-stuck' advertisers HAVE you really ever loved a woman ? This exhortation is followed by another provocative line "... take a peek and see for yourself." Wonder what's on? This is the opening page of Star India's presentation on its flagship ... More ECONOMIC OFFENCES FICCI moots steps to check counterfeit brands TO counter the menace of counterfeits and pass-off products which are, in reality, `stealing' the sales of genuine brands, the Federation of Indian Chambers of Commerce & Industry (FICCI) has suggested some stringent measures to facilitate the ... More TRENDS A hospital a day to keep channels in fray... AFTER a barrage of crorepati game shows and saas-bahu soaps, it is now the hospital which is the centre of action, with both Star Plus and Sony Entertainment Television getting into the act with Sanjivani and Dhadkan ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Jan. 20-Jan. 26 Ad industry growth dips a whisker -- HTA tops agency sweepstakes again |
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