![]() Financial Daily from THE HINDU group of publications Thursday, January 31, 2002 |
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MARKETING STRATEGY Modi Revlon to take on Elle 18 with new brand MODI Revlon, the 74:26 joint venture between Modi Mundi Pharma and Revlon of the US, finally seems to be getting its act together. Six years after it stepped into the Indian market, the cosmetics major has charted a plan to take on arch rivals, ... More NEW PRODUCTS & SERVICES ADVERTISING Net-based promos planned for PlayStation -- Tie-ups with TV channel for co-branded game packs COMPUTER entertainment company, Milestone Interactive Software Ltd, is all set to unveil an advertising campaign for the PlayStation software in India. The company, which is the Indian software partner for the recently-launched Sony PlayStation, ... More BRANDS Seagram to launch global brands in India SPIRITS major Seagram Manufacturing Ltd is poised to launch a slew of brands from its international portfolio in India soon. Seagram's latest introduction will include premium whiskies such as The Glenlivet, Royal Salute and Chivas Regal (18 ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Jan. 20-Jan. 26 Ad industry growth dips a whisker -- HTA tops agency sweepstakes again |
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