![]() Financial Daily from THE HINDU group of publications Sunday, February 10, 2002 |
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MARKETING PROMOTIONS & OFFERS
C & B by Sundaram NewtonSUNDARAM Newton has decided to drive home its point on the cricket pitch. The mutual fund has proposed to associate itself with the game, but not through the usual route of sponsorship. It is viewing cricket matches as events that allow it to ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Feb. 3-Feb. 9 FMCG brands bank on smaller packs Marketers hardsell the Valentine Day's spirit |
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