The Hindu Business Line : Saturday, March 23, 2002

LG audio products in market soon
The company's communication strategy is undergoing a change, with the focus not being on technology but on the benefits derived from it. More

Special rebate for khadi

RURAL MARKETING

Insurers have wealth of data for rural offerings
With most of the private insurance companies, besides the public sector players, present in the State, access to public data would spur activity in the rural insurance sector, according to Mr A. Vijayaraghavan of Sathguru Management Consultants. More

Coke's drive to quench rural thirst this summer
COCA-COLA India's marketing plan for the coming summer peak sales season is vested with a rural thrust and rides on the back of its newly-launched 200-ml bottle, priced between Rs 5 and Rs 6 across the country. While the soft drinks sales ... More

ADVERTISING

Aha! A Coke counter
MUMBAI: It is understood that Coca-Cola India has prepared a `pre-emptive' advertisement campaign for Thums-Up to counter a `possible' impending campaign for Pepsi's new cola product which is said to have lemon added to it. Called ... More

PROMOTIONS & OFFERS

BILT ups the ante in golf -- New format, more money
AFTER one-day cricket, now coming to India for the first time is one-day golf. Better known as the `skins golf format', this first time international event, to be held in Gurgaon on April 20, brings with it renowned golfer Vijay Singh and a ... More

Philips promo offers World Cup ticket
"CEETEE Bajao World Cup Jao'' (Whistle your way to World Cup Football), a new promotional campaign of Philips India Ltd on its colour television range has been launched in Kerala on Friday by the legendary footballer, Mr I.M. Vijayan. Under the ... More

Lee model hunt contest
BANGALORE: Lee Jeans has launched a nationwide model hunt contest to find the first ever Indian face to be used in its advertising campaign. With every pair of Lee jeans bought, the consumers will reportedly be given an entry ... More

MARKET SHARES

Tasting the thunder over market shares
IT's scorching out there. With the cola majors busy sharpening their arsenal, it's a pitched battle all the way -- whether on television or in the marketplace. According to figures released by IMRB, in the month of January-February, the ... More

NEW PRODUCTS & SERVICES

National roll-out for Borosil lanterns
BOROSIL Glass Works has embarked on an all-India launch of its lantern chimneys. The company, which makes tableware, kitchenware and laboratory appliances, recently expanded its capacity for manufacturing this product to fulfil domestic demand, ... More

Elgi launches new air compressor
Designed and developed in-house, Vayu, unlike the earlier versions, is much smaller and portable and is available from 0.75 HP to 2 HP, with one year replacement warranty. Weighing lighter than any other compressor, Vayu's die-cast body is ... More

Coca-Cola to launch coffee
PUNE: Coca-Cola India is planning to launch Georgia brand of coffee (currently sold in Japan) in the country. Addressing the press at the launch of Sunfill, Coca-Cola's powdered soft drink concentrate, in Pune, Mr Syed Safawi, ... More

Tissot's new range
CHENNAI: Swiss watchmaker, Tissot, has launched the Bellflower range of watches for women. These watches are made of steel and are reportedly scratch-resistant and water-resistant. Priced from Rs 11,500 onwards, these watches ... More

Brand Quest

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