Financial Daily from THE HINDU group of publications
Wednesday, March 27, 2002
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Financial Daily from THE HINDU group of publications Wednesday, March 27, 2002 |
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MARKETING STRATEGY Hasbro plans to make jeans FOR those diehard lovers of jeans who fear their favourite fabric is making an exit from the fashion world, here is something to cheer: jeans are alive and kicking and are expected to make a strong comeback in the next six months to a year. The ... More
Gillette keen to boost alkaline battery biz CUSTOMER RELATIONSHIP MANAGEMENT Doc, heal thyself? Do software companies have to practise what they preach? Perhaps it calls for a change in perspective. A good turn for the customer spells four for the company, right? Or do users of IT have something to learn from the software sector that has seen turbulent times recently? Read on, for not all software is panacea. Nor is all software to be debunked. More ADVERTISING `Media innovation can overcome ad clutter' IN an era marked by advertising clutter, a rethink on strategies to make television advertising sizzle and sparkle is needed, according to Mr. Sam Balsara, Chairman and Managing Director, Madison Communications Pvt Ltd. "Conventionally, brand ... More
Mouli's among 5 agencies to handle S Rly account CHANNELS AND FRANCHISES Lee Cooper to step up presence in South AFTER consolidating its presence in the northern region, Indus Clothing Ltd, which holds the apparel marketing licence for the Lee Cooper brand in India, intends to increase its presence in the southern markets. According to Mr Harpartap ... More
Dealers have a preview of Mahindra's new MUV MARKET SHARES Pepsi, Coke up ante on bottled water -- New plants, ad campaigns on anvil EVEN as the soft drink battle rages on, another one is taking shape — in the Rs 1,000-crore bottled water market. While Mr Ramesh Chauhan's Bisleri remains the clear market leader in this market with over 40 per cent share, both Pepsi ... More MARKETING RESEARCH Soap sagas dominate TAM ratings IT's a war of the soaps on Hindi entertainment television channels. During prime time, in particular, daily soaps are driving the numbers in the ratings game. According to research agency A.C. Nielson's latest TAM (Television Audience ... More BRANDS 
HPCL introduces branded retail outlets -- Rs 15 cr earmarked for brand building`BRAND it, make it look elite and call it Club HP.' This appears to be the HPCL's strategy to beat the post-APM competition. `Club HP' is the branded retail outlet of HPCL offering a host of facilities besides selling petrol, diesel and other ... More NEW PRODUCTS & SERVICES Lupin anti-TB drugs in single tablet ANTI-TB drug manufacturer Lupin Ltd has introduced AKuriT, a customised therapy for TB patients of all weight categories. A simplified therapy, as per the World Health Organisation (WHO) guidelines for tuberculosis, AKuriT is a fixed dose ... More
AXN's action-packed programme Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Mar. 17-Mar. 23 Tea Board moves ad council to stop Dandi salt campaign `Gold can become reliable investment gizmo' Retailing in for change in size, format: Survey |
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