The Hindu Business Line : Saturday, May 04, 2002

Selling siddha the `SKM Way'
IF `Ayurvedic Concepts' is credited with kick starting sales for the North-based Himalayan Drug Company's herbal health care products, the `SKM Siddha Way' being coined by the Erode-based SKM group in Tamil Nadu, may fire the imagination of ... More

Nitco to market imported sanitaryware
THE Rs 500-crore Nitco Group is planning to introduce a range of sanitaryware and thereby be the first ones to bring in an imported range in the Indian market. The group intends importing the sanitaryware products from a company in China and ... More

Merisant plans more products from global portfolio
THE Chicago-based Merisant, manufacturers of tabletop sweeteners, including the Equal brand, is gung-ho about marketing its products in the Rs 30-crore domestic sweeteners segment. Mr Arnold Donald, Chairman and CEO, said that the ... More

EVENTS

`Home appliances sector needs separate identity'
THE time is ripe for the home appliances segment to re-examine its approach towards the consumer. Besides, the segment also needs to distinguish the two categories - consumer electronics and home appliances - of the consumer durables industry. ... More

PROMOTIONS & OFFERS

Bausch & Lomb HLL team up for promo
EYE-CARE major Bausch & Lomb, in association with Hindustan Lever's Fair & Lovely, has unveiled a marketing initiative branded `Confidence, Contacts & Me'. According to Mr V. Natarajan, National Sales Manager, Bausch & Lomb Eyecare (I), Pvt ... More

Samsung unveils mega promotion campaign
SAMSUNG India Electronics Ltd unveiled its `Dabaake jeeto offer', the mega promotion campaign for the forthcoming soccer season, in Kerala on Friday with the objective of stimulating the market and optimising the sales of its various ... More

MARKETING RESEARCH

Amul ice-creams to focus on `take-away' home segment
AS Amul hits more metros with its ice-creams this summer (it recently launched the brand in Kolkata and New Delhi), ad agency FCB Ulka, through its campaigns based on its `Ice-cream Mood' survey is helping the brand gain acceptance in the new ... More

BRANDS

HP on brand building spree
The newest such initiative born out of India is printers for children in the age group of 5 to 12. The `Just for Kids' programme will launch throughout the country starting May 6 to coincide with the school summer holidays. More

Brand Quest

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In Depth
Inside Kashmir

Guide to derivatives

US-64

Looking back
Apr. 21-Apr. 27
Amul enters Delhi ice cream market -- In 'co-operative competition ' with Mother Dairy