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Jyothika brand ambassador of Lux Jasmine shampoo

Our Bureau

CHENNAI, June 20

HINDUSTAN Lever Ltd (HLL) has appointed film star Jyothika as the brand ambassador of its new Lux Shampoo with Jasmine.

Launched last month, this variant of Lux shampoo with Vitaconditioner, a new ingredient, is targeted specifically at the Southern market.

This shampoo will be available in 4 ml and 7 ml sachets priced at 50 paise and Re 1 respectively. There is also a 50 ml bottle priced at Rs 7.50.

According to Mr Mahesh Kanchan, Area Sales Manager (Personal Products), HLL, who addressed a news conference here, the focus would be on sachets as 80 per cent of the shampoo market in the South was skewed towards sachets. Since its launch five years ago, the shampoo's sachets have been priced below Rs 2, the average market price.

Lux shampoo has seen a few relaunches and now has a 4.6 per cent market share in the South, and a 7.3 per cent share all India. The company targets for Lux Jasmine a 10 per cent share of the market.

"The launch will be backed by strong television, cinema and radio advertising along with on-ground activity with retailers and wholesalers," he said. The shampoo has earlier been endorsed by film stars Sushmita Sen, Tabu, Mahima Chaudhry and Urmila Matondkar.

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