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Saturday, Jun 29, 2002

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BOBCard Paras targets customers with low income

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BOBCards has taken the lead in introducing a credit card — BOBCard Paras affiliated with MasterCard International — for the benefit of customers whose income fall below the taxable limit.

It has been tailored to suit the needs of the low-end income segment.

Soft launched early this month, Paras is targeted at customers with a minimum income limit of Rs 60,000 per annum. The introductory offer, slated to close on June 30, hints at exciting prizes, fabulous discounts and special privileges.

BOBCard sources expect the proprietory cards — introduced by BOBCards a couple of years back — to be replaced with Paras in due course. "Besides tapping the low-end income segment, Paras offers certain utilitarian value which the proprietory cards did not offer such as affiliation with MasterCard, accessibility at ATMs, cash withdrawal facility at notified BoB branches etc," the source said.

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