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Tuesday, Jul 02, 2002

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Taj , Lakme Lever join hands for beauty salons

Ajita Shashidhar

The salons will be managed by the Taj and Lakme will be in charge of sourcing equipment, experts and training the staff.


THE Taj Group of Hotels has tied up with Lakme Lever Ltd to open unisex Lakme salons in its business and leisure properties across the country.

In an interview to Business Line, Mr Tarun Mehra, General Manager - Salons, Taj Group of Hotels, said the group, which has already set up two such salons at its properties in Taj Connemara, Chennai, and Taj Blue Diamond, Pune, planned to set up 11 such salons at its various properties by the end of 2002.

These salons, according to Mr Mehra, will be managed and controlled by the Taj. "We will take Lakme's help for sourcing equipment, expertise and training the staff," he said.

This partnership for salon management, according to Mr Mehra, "will not only enable us to get expertise from Lakme, but will also help us to get the right kind of inputs to make our salon business a success".

This tie-up with Lakme Lever will not only include setting up of Lakme salons in all those properties which don't have beauty salons, but also conversion of the existing salons into Lakme Salons. "We are trying to standardise the quality of Taj's salon service across all our properties through this tie-up," remarked Mr Mehra. "We believe that Lakme Lever's Beauty Salon has the required expertise to add value to our chain of salon operations," he added.

Talking about the pricing at these salons, Mr Mehra said there would be a slight mark-up compared to the pricing at other Lakme Beauty Salons.

Also in the offing are value packages for the services available in these salons and the introduction of a loyalty programme.

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