The Hindu Business Line : Tuesday, July 16, 2002

Golden Tobacco to focus on low-end cigarettes — Reviving 50-year-old Panama brand
THE Rs 400-crore Golden Tobacco Co (GTC) belonging to the Dalmia group, is rejuvenating its heritage brand of cigarettes, Panama, with a focus on the bingo (smaller) plain segment of the market, pitting itself against the various bidi ... More

Hidesign ties up with Landmark
HIDESIGN, the Pondicherry-based premium leather company, has tied up with Landmark in Chennai. According to a press release, this is the initial step towards having Hidesign products in all Landmark stores across the country. A press release ... More

Functional eating joints in Hyderabad
FOR the gourmet as well as the ordinary man, Hyderabad has emerged as a real delight. Tiffin rooms offering dishes tailored to the light wallets as well as swagruha foods catering to those sticklers of `made in home' taste and connoisseurs of ... More

ADVERTISING

Mediacom seeks alliances with smaller agencies
MEDIACOM India, the specialist media independent of Grey Worldwide, is planning to forge more alliances with smaller agencies for media planning and buying. In the past, it had bagged the agency-of-record (AOR) businesses of Mumbai-based ... More

PROMOTIONS & OFFERS

Pepsi ropes in Kaif to endorse soft drinks
WITH the soccer fever having died down and the spotlight on cricket now, the cola majors take the lead in turning on the heat. The country's latest batting sensation — Mohammad Kaif — will soon be spotted on your television screens ... More

Crickcitement in the sky
AIR Sahara is launching a Rs 25-crore `crickcitement' scheme, which offers flyers a chance of winning close to 100 million prizes ranging from a Rs 2.5-crore Timber Chalet near Mumbai to a fully expense paid trip to watch India play in Sri Lanka, ... More

Special excursion fares from Jet
JET Airways has launched special fares from Delhi to Lucknow, Jammu and Srinagar for one-way travel in economy class to meet the current market demand. The special fares, which will be valid between July 15 and September 30, offer a one-way ... More

RETAILING

Oxemberg plans Rs 40-cr network expansion
OXEMBERG, the subsidiary of Siyaram Silk Mills Ltd, has drawn up major plans to establish its presence in the North. The company has set aside Rs 40 crore for funding its expansion and advertising plans, Ms Vijaylaxmi Poddar, Executive ... More

NEW PRODUCTS & SERVICES

Gujral group opens centre for hospitality training
THE Gujral group of hotels has announced the launch of Golden Regency International Centre for Hospitality Management (GRICHM) in association with Regency Institute of TAFE (Training & Further Education), Government of South Australia. The ... More

Brand Quest

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