The Hindu Business Line : Friday, July 19, 2002

A new note in film marketing
IT is film marketing at its best. Baba, the latest and much awaited blockbuster starring Rajinikanth, the icon of Tamil cinema, is rewriting marketing rules. Perhaps for the first time, there is an advance reservation system for the audio ... More

Biba Apparels, Mukta tie up for movie merchandising
THERE is no business like showbusiness and nothing enchants more than the shimmer of stardust, says women's ethnic wear label Biba which has tied up with film-maker dream merchant Subhash Ghai's Mukta Arts for what they say will be a pioneering ... More

PASIC to quench your thirst
The Pondicherry Agro Service and Industries Corporation Ltd (PASIC), the Government-run enterprise which bottles the Pondichery brand mineral water, is gearing up to face competition from multinationals in the branded packaged water ... More

Jal Board to heat up bottled water biz
IF bottled water is big business, then the bulk category is certainly splashing. And looking to provide excitement, in the otherwise parched Capital, is Delhi's Jal Board - whose 20-litre bottled water is slated for launch in early ... More

EVENTS

Models named for Lakme fashion week
FASHION Design Council of India (FDCI) has announced the names of 48 models who will present the creations of the various Indian designers at this year's Lakme India Fashion Week, which will be held in New Delhi between August 2 and August ... More

MARKETING RESEARCH

Indica Research launches new consultancy practices
IN an effort to leverage its existing Intellectual Property (IP) and substantial databases, research agency Indica Research Pvt Ltd has launched four consultancy practices. According to Mr B. Narayanaswamy, Executive Vice-President, Indica ... More

BRANDS

Tatas thrust to branded businesses — Plans Rs 300-crore promotion
THE Tata group will invest Rs 250-300 crore on brand development initiatives over the next five years. This follows the group's thinking that its brand-led businesses -- which fall under the realm of IT, telecommunications, tea and hotels - will ... More

NEW PRODUCTS & SERVICES

Tencel unveils khadi collections
TENCEL Ltd, a member of the Acordis group, on Thursday unveiled a collection in `Tencel Khadi' created by Bangalore-based designer Ms Deepika Govind, in association with Karnataka Khadi Board. The range rolled out here comprised a blend of ... More

Brand Quest

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Jul. 7-Jul. 13
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