The Hindu Business Line : Tuesday, July 30, 2002

ESPN bags 5-year rights for international cricket
ESPN Star Sports (ESS) has acquired cricket rights for all international matches in Australia, South Africa, New Zealand, Zimbabwe and England for a period of five years. Industry sources peg the acquisition cost around $200 million, a notch ... More

Vijay TV content for Sinhalese channel in UK
VIJAY TV is marketing its programming content to a Sinhalese channel in the UK. This content syndication business is expected to bring in significant revenue. In an interview to Business Line, Mr Ajay Vidyasagar, General Manager, Vijay TV, ... More

Funskool plans toys based on Indian epics
TOY manufacturer Funskool India Ltd, which is known for its GI Joe, Actionman and similar figures besides a host of other toys and games, is actively exploring possibilities for making an Indian toy or figure for children. Speaking to ... More

Tata Tea mulls new variants
TATA Tea Ltd is considering introducing variants of packaged tea within its existing brand portfolio. Mr Homi R. Khusrokhan, Managing Director, Tata Tea Ltd, told Business Line, "We are considering fine-tuning our existing blends to ... More

It's WorldSpace's turn to go pay
THE concept of going pay need not necessarily be associated with TV channels alone. Taking its cue from them, satellite-based digital audio broadcaster WorldSpace has launched three new pay channels — Orbit Rock, The Hop, Oyeme! — ... More

DD sets up marketing advisory committee
IN order to strengthen its marketing efforts, Doordarshan (DD) has set up a marketing advisory committee. The national broadcaster has roped in former Zee hand, Mr Vijay Jindal, to chair the committee. According to a statement issued by Prasar ... More

PROMOTIONS & OFFERS

The Sachin turbo charge
A NEW ad-film, in which Sachin Tendulkar once again endorses TVS Victor, could hit the TV screens "any time now". And, pretty soon, Sachin will be lending his image for other TVS motorcycles too. "We hired Sachin not just to promote TVS Victor, ... More

NEW PRODUCTS & SERVICES

Spic launches bio-enzyme poultry feed
THE Southern Petrochemical Industries Corporation Ltd (Spic) has launched three bio-enzyme formulations for the poultry feed intended to enhance the digestibility of the feed and improving the feed conversion ratio among poultry birds. The ... More

Spray for self-defence
BANGALORE: Aax Global has launched a spray that could be used for self-defence against criminals. Called `Cobra' this pepper spray emits a high emission cloud of Oleoresin Capsiaicin with six-feet range. The attacker is blinded ... More

Brand Quest

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Rocket science for lighter `Jaipur foot'

`Labour costs eroding India's edge in textile sector: Study

Under-invoicing in soyabean oil imports

Software cos' profit margin not impressive

Heading towards a hunger trap

Professional education expanding by semester

Q1 profit numbers muted for PSBs

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Jul. 21-Jul. 27
DD leads viewership sweepstakes — Tops among all homes nationwide, but lowest in C&S

ColorPlus may foray into Europe next year