Financial Daily from THE HINDU group of publications
Thursday, Aug 08, 2002

Port Info

Group Sites

Marketing - Retailing
Corporate - New Projects

LifeStyle to enter Delhi, Mumbai soon

Sankar Radhakrishnan


THREE years since opening its first store in Chennai, LifeStyle International Pvt Ltd, which operates the LifeStyle chain of stores, is all set to enter New Delhi and Mumbai.

Mr H. Ramanathan, the company's Managing Director, told Business Line the store in Delhi would open its doors for business by mid-October, while the store in Mumbai would be ready by the end of the year.

Located in a mall in the satellite township of Gurgaon, the New Delhi store will cover 54,000 square feet across three levels, said Mr Ramanathan. "It will be the single largest departmental store in and around Delhi," he declared.

The retail chain's first store in Mumbai will also be in a mall in the Mulund locality of the city, Mr Ramanathan said. This store is scheduled to open by mid-December and will be spread over an area of 50,000 square feet, he added.

According to Mr Ramanathan, the company would open another two stores in Mumbai in a year's time. "We eventually plan to have three or four stores in the city," he added. And while the company hopes to add more stores in Delhi, it has not yet identified any suitable locations, said Mr Ramanathan.

Commenting on the merchandising strategy for the two new stores, Mr Ramanathan said there would be some changes from its existing strategy. "The product categories will be the same as in our other stores, but there will be some changes in styles," he said. The new stores will also have `coffee islands' run by the Qwiky's chain of coffee pubs, which operates the cafes in LifeStyle's existing stores.

The company will also look at augmenting its communication and advertising efforts, said Mr Ramanathan. "We need to reach out to a larger number of people in Delhi and Mumbai and will have to put in more effort into advertising and marketing communication," he declared.

Part of the Dubai-based Landmark group, LifeStyle International has three stores in Chennai, Hyderabad and Bangalore. The NRI-owned group has been in the retail business for over 25 years and has a presence in the Gulf states, Lebanon and Cyprus.

Send this article to Friends by E-Mail

Stories in this Section
Kopran to enter babycare segment with Smyle

Pernod Ricard planning to launch international brands
Surabhi moots setting up of Urban Haat in Kochi
Ice-cream freebies rain in Gujarat
Kwality Walls contest
LifeStyle to enter Delhi, Mumbai soon
Arvind Mills unveils new range of fabrics — Aims to team up with global fashion houses
Radico launches premium wines

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |

Copyright 2002, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line