The Hindu Business Line : Thursday, August 15, 2002

A mega-sale to beat the lull
IT's half-past twelve on a sweltering Monday afternoon. Braving the chaotic traffic and the crush of people on Usman road in T.Nagar, one of the city's main shopping districts, Mr S. Sankaran, a bank officer, and his wife push their way into a ... More

Bacardi Breezer likely to hit shop shelves soon
BACARDI Martini India Ltd's ready-to-drink (RTD) offering, Bacardi Breezer, is likely to hit Mumbai in 275 ml packs priced roughly Rs 35. Last week, Business Line had reported BMIL's plans to launch Breezer, a fruit-flavoured drink with ... More

Tata Salt adopts `desi' theme
TATA Chemicals Ltd (TCL) today announced a new brand positioning for `Tata Salt', which accounts for roughly 10-11 per cent of the company's turnover. The product will now be sold on the marketing theme Desh Ka Namak, a "paradigm shift'' ... More

US firm scouting for suppliers — `Sports garment makers have a long race ahead'
THE Sports Authority, one of the largest sporting goods retailers in the US, is trying to identify suppliers in India. The Product Development Manager of The Sports Authority, Mr Ajay Badiga, laments that the Indian garment companies are losing ... More

Bharti, RPG price war to woo customers
BHARTI Mobinet Ltd and RPG Cellular Services have come out with new schemes aimed at increasing cell phone usage, according to the companies. According to press releases from RPG, the company has introduced a facility — Cell Speak — ... More

Scheme for defence housing
OMAXE Constructions Ltd, a Delhi-based property developer, has announced a two per cent discount for defence personnel in its upcoming residential project in Gurgaon, South Avenue. This scheme will be on till the end of August. The complex, ... More

ADVERTISING

`We'd rather be the pirates than the navy'
rmg david is all about some people who love the business and also believe that there is a definite niche for a challenger agency to cater to the needs of challenger brands. More

PROMOTIONS & OFFERS

Mohanlal to spearhead BPL Onam promotion
IN order to cash in on the coming Onam festival season for its various consumer products, BPL Ltd has come out with attractive offers by getting film star Mohanlal to spearhead its sales promotion across the State for the Onam season. The ... More

RETAILING

Reliance seeks land to set up petrol pumps
RELIANCE Industries Ltd has set rolling its petroleum products marketing plans. The company has advertised for offers from land owners to set up retail outlets `at suitable locations'. The advertisement released by the company called for ... More

NEW PRODUCTS & SERVICES

Designer platinum jewellery glitters
THIS is all about romancing the stone, with a difference. That is what the Platinum Guild International and the Diamond Trading Company (DTC) have done by lining up a range of gold and platinum studded jewellery for the discerning in the Pearl ... More

Brand Quest

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