![]() Financial Daily from THE HINDU group of publications Thursday, Aug 15, 2002 |
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Info-Tech
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Telecommunications Marketing - Strategy Bharti, RPG price war to woo customers Our Bureau
CHENNAI, Aug. 14 BHARTI Mobinet Ltd and RPG Cellular Services have come out with new schemes aimed at increasing cell phone usage, according to the companies. According to press releases from RPG, the company has introduced a facility Cell Speak with which subscribers can make calls to any cellphone in the country for 50 paise a minute. The facility can be chosen on any of the tariff plans. It is available to all existing and new post-paid subscribers for a monthly fee of Rs 50. With the reduction in STD tariffs and the Cell Speak facility, using a cell phone to make STD calls has become cheaper, the release says. South STD, a service from RPG Cellular subscribers, enables subscribers to make STD calls to the four southern States at no additional deposit, according to the release. Bharti, according to a company press release, has launched Value Max Plan, under which customers can avail free airtime on all outgoing and incoming calls for a flat monthly charge of Rs 1,950. Flexi Life Plan, at a monthly rental of Rs 295, helps customers to "save when you talk more, save when you talk less", says the release.
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