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MARKETING
STRATEGY
MusicWorld `masti' card for Kolkata customers
THE MusicWorld outlet in the city is planning to introduce a loyalty card named `masti' for its consumers here. The city outlet, which rakes in the maximum revenue (over Rs 8 crore out of a total income of Rs 48 crore in 2001-02) from a single ...
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Coke mulling nimbu pani, tea foray
COCA-COLA India (CCI) is considering launching various categories of commercial beverages in the domestic market, which could include flavoured milk, nimbu pani, tea, fruit juice under the brand name Minute Maid, and Vanilla Coke, Mr Alex ...
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EVENTS
It's all about winning and profitability: CII summit
EVERY business is about getting and retailing customers - they could be trucks or soaps," announced Mr R. Gopalakrishnan, Executive Director, Tata Sons Ltd, at the opening day of the third CII Marketing Summit. "Marketing is all about ...
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ADVERTISING
Prasar Bharati baits with bonus ad time
IN a bid to augment its revenues, Prasar Bharati is entering into deals with big-budget media buyers to offer them bonus ad time in lieu of increased advertising investments on Doordarshan channels and All-India Radio stations. Prasar Bharati ...
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PROMOTIONS & OFFERS
Siyaram to focus on creating new finishes
DESPITE the slowdown in the textile sector, the Mumbai-based Siyaram Silk Mills Ltd expects a 25-30 per cent growth in sales in the next six months. The company, which recently appointed the tennis star Boris Becker as the brand Ambassador for ...
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McDowell's to sponsor Elton John concert
CLOSE on the heels of a major image makeover with new international packaging that the brand has recently undergone, McDowell's No.1, the flagship brand of the UB Group is bringing to India, Sir Elton John who will perform live in Bangalore at a ...
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Travel agents unhappy with IA sops
A LARGE number of travel agents in Chennai say that the new incentive scheme brought out by Indian Airlines has too many conditions attached to it and as such is "unfair" to the trade. Indian Airlines has introduced a short-term incentive ...
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RETAILING
Retail hotspot
A few years ago, a host of lifestyle retailers made a beeline for Chennai, citing cheaper real estate and mature consumers. Catalyst takes a reality check on the `retail Mecca' of India.
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`Global retail will grow despite FDI curbs'
A.T. Kearney, a management consulting firm, has forecast that `modern retail' will be actively present in India by 2004-05 despite the existing stringent regulations governing foreign direct investment (FDI) in the domestic retail ...
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BRANDS
Vivaldi sings a new tune
Will Bombay Dyeing's merger of its Vivaldi with Proline, the casualwear brand, pull the brand out of the doldrums? Catalyst finds out.
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Motorola bid to fortify brand
MOTOROLA, the second largest mobile handset manufacturer in the world, intends to aggressively strengthen its brand and grow market share in India. This was announced by Mr Clifford Barett, Vice-President and Director (Product Line Management ...
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NEW PRODUCTS & SERVICES
Silky skin
LAKME has launched Lakme Strawberry Silk Crème with strawberry extracts. The cream reportedly gives the skin the right amount of moisture, and claims to leave it soft, silky and fragrant. This cream claims to offer balanced moisturising, glowing ...
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Go Denim
NATALIA, a brand in women's western ready-to-wear garments, has launched its new denim collection "Jeans to Genes". The idea behind the collection is supposedly to change the common perception of a macho tag attached to jeans. Natalia, with its ...
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Two-in-one
HINDUSTAN LEVER has launched an offer, which promises to excite children across the country. It is offering a G.I. Joe international hero with Pepsodent toothpaste reportedly at a fraction of its original cost. The offer is on for a limited ...
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Cell calling
SIEMENS has launched the M50 mobile phone model with focus on design and entertainment. The M50 offers EMS (Enhanced Messaging Service), and a special calling images feature, which allows real images to be stored and linked to specific phone book ...
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Clean vessels
AMWAY India Enterprises, a direct selling company has introduced 8 ml sachets of L.O.C. (Liquid Organic Cleaner) and Dish Drops in the home care category. These sachets are priced at Rs 5. L.O.C. is reportedly a multi-purpose cleaner, which ...
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Designer bathroom fittings from Bathline
AUSTRALIAN bathroom solutions consultants, Bathline Australia, in collaboration with India's bathroom products conglomerate, Aqua Plus, has launched a range of ready-to-use European designer bathroom products in India. The products, which will ...
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HelpAge, Archies unveil cards for grandparents
HELPAGE India in association with Archies Greetings and Gifts Ltd has launched its 2002-2003 collection of greeting cards and stationery products, which include a series of cards for grandparents. Speaking on the occasion, Mr Vijayant Chhabra, ...
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Malabar delight
TASTY BITE, a subsidiary of the US-based Preferred Brands International (PBI), has added the popular Kerala speciality Avial (mixed vegetables) to its existing range of ready-to-serve products. Avial is known for its nutritional ...
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Real Lichi
DABUR Foods Ltd has introduced Litchi Nectar in its Real range of juices. Real Litchi will be available in one-litre packs for Rs 68 in cities across the country. Litchi nectar reportedly contains essential minerals and prevents dehydration. The ...
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Highly charged
AMARA RAJA Batteries Ltd has launched Amaron Hi-way. This claims to be the country's first battery for commercial vehicles with spill-proof and flat top design. The battery also has a 24-month warranty and is available at the company's exclusive ...
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Brand Quest
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