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CEOs' workshop on brand value

Our Bureau

BANGALORE: The Taj West End in association with Equitor Interbrand will host a CEOs' workshop on Brand Value at the Taj West End on August 24.

The workshop seeks to provide corporate India an intimate understanding of the criticality of brand value. Mr Jan Lindemman, Global Brand Value Director of the Interbrand Group will address a select group of CEOs. Mr Lindemman is a veteran of many brand valuations and is also an acknowledged thought leader on the subject.

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