Financial Daily from THE HINDU group of publications
Friday, Sep 06, 2002

Port Info

Group Sites

Marketing - Promotions & Offers

Kapil to endorse Kinetic products

Our Bureau

NEW DELHI, Sept. 5

KINETIC Engineering, the Pune-based two-wheeler manufacturer, has signed up ace cricketer Kapil Dev as its brand ambassador.

While Kapil will lend his name and face to all Kinetic products, the emphasis will be on the company's new motorcycle, Kinetic Boss.

Announcing the beginning of the association, Ms Sulajja Motwani, Joint Managing Director, Kinetic Engineering, said: "Kapil exudes the qualities of excellence and leadership and inspires trust and self-reliance and is a source of great pride to all Indians. I think his association with Kinetic will help us in increasing awareness and building a strong and aspirational brand".

Kinetic Boss, launched in June this year, is a four-stroke motorcycle. Kinetic is targeting to sell over 75,000 units of the motorcycle in its first year of launch. It has also started exporting the Boss to countries in Africa and Asia.

Send this article to Friends by E-Mail

Stories in this Section
Dr Morepen goes to Bangladesh

Spice branding value-added services
Kapil to endorse Kinetic products
Air Sahara's `steal a seat' contest
Bosch Power Tools eyes larger market-share
Reliance takes retailing efforts to rural markets
Technical fee for Libero, Enticer — FIPB grants permission to Yamaha to pay parent
Vase of Roses by Swarovski
TVS Care to the `rescue'
Mahindra Inter unit launches kids' apparel
Henkel SPIC launches new deo variant

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |

Copyright 2002, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line