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Friday, Sep 06, 2002

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Mahindra Inter unit launches kids' apparel

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MARKETING Services, a business unit of Mahindra Intertrade Ltd (MIL), is entering the kids' apparel segment with Walt Disney range of apparels in the Indian market.

The company has taken the licence to market the `Winnie the Pooh' brand, across a wide range of products.

The company has appointed 32 distributors and the apparels would be made available at all major retail outlets across 35-40 cities in the country.

The products would be available in two age categories 0-2 years and 2-8 years. Prices range between Rs 45 to Rs 445.

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