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Wednesday, Oct 16, 2002

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Choice chain plans to launch 50 hotels

Our Bureau

CHENNAI, Oct. 15

CHOICE Hospitality (India) Pvt Ltd plans to start 50 hotels in the next two years under all of its brands: Clarion, Quality Inn, Comfort Inn and Sleep Inn, according to Mr Sandeep Gupta, Executive Director of the company.

Mr Gupta said that at present only Quality Inn and Comfort Inn are present in India and the other two brands would be introduced shortly. The recently acquired Hotel Qutab, an ITDC property, will be the first Clarion brand hotel in India, he said. This is a Rs100-crore project, he added.

Clarion, which is a full service, upscale five-star brand would be located in Mumbai and Delhi while Sleep Inn will be available in the metros.

Mr Gupta was speaking to reporters at the launch of the Rs 18-crore Quality Inn Sabari promoted by Mr K.R.V. Ramani, who is also Director of Nilgiri's Department Store. This 75-room hotel at T.Nagar in Chennai will be operational in December. At present, 45 rooms are open for business.

Mr G.S.Chenny, Vice-President and General Manager, Choice Hotels India, said that at present the hotel has the capacity to park 25 cars. The promoter is acquiring the adjacent plot to set up a convention centre, swimming pool, health club, restaurant and additional car parking. The investment into the second phase would be around Rs 1 crore.

When asked how the hotel would cope with competition especially in T.Nagar, Mr Gupta said being a part of the reservation network of Choice International would help in bringing in the numbers. Choice, which has a franchise, marketing and management arrangement with the promoter will be marketing the property across the network.

Choice Hotels India is a mid-scale hotel chain operating 25 hotels in 20 cities in India. The chain is part of Choice Hotels International, which operates 5000 hotels in 43 countries.

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