The Hindu Business Line : Friday, October 18, 2002

Parle rides up price chain for confectionery range
THE Rs 1,500-crore Parle Products Ltd, is moving up the price chain with its confectionery range. Most of Parle's confectionery is priced at 25 paise, with brands such as Kismi, Lux, Dairy and Mayfair. However, of late, the company has ... More

Toyota Kirloskar launching `Camry'
TOYOTA Kirloskar Motors is all set to take on competition in the D segment of the domestic car market and add value to its brand image with the scheduled launch of its premium Camry model, tentatively on October 19 in Bangalore. Top sources ... More

Star Cruises targets niche segments — No docking plans as yet
STAR Cruises, the world's fourth largest cruise company, is set to aggressively woo out-bound traffic from India — targeting both the deep-pocketed corporates and the foot-loose and fancy-free travellers. Cruises are increasingly being ... More

RETAILING

Fitness cult puts spring in Reebok's step
SEVEN years ago, when Reebok entered India, people would walk into the store and ask for Reebok shoes. Today, they ask for cross-training shoes or running shoes, according to Mr Subhinder Singh Prem, Executive Director - Sales and Marketing, ... More

MARKETING RESEARCH

Crisil develops methodology to rate film, TV producers
RATING agency Crisil has said that it has developed a methodology for grading film and television software producers. The agency carried out this exercise on behalf of the Confederation of Indian Industry (CII). Earlier, CII had produced the ... More

BRANDS

Madura's Byford to get a leg up
MADURA Garments, a division of Indian Rayon and Industries Ltd, is planning to reposition its brand Byford. Starting off as a socks brand, Byford was later extended to T-shirts and knitwear. "We would like to reposition Byford. We need to ... More

STANDARDS & BENCHMARKS

Nirula's ice-cream gets quality certification
Two international accreditation bodies for quality systems, UKAS (UK) and RVA (Holland), have conferred certificates on Nirula's. More

NEW PRODUCTS & SERVICES

HLL gets Up Close with lemon mint flavour
IN a bid to gather volumes for its toothpaste franchise, HLL is introducing a new variant for Close Up - Lemon Mint. In a bright yellow carton, the Close Up brand has a window, for the first time, on the pack to display the product. Speaking ... More

Godrej unveils home security equipment
IF you think that your house is safe, think again. That's the pitch that Godrej & Boyce Security Division is making by launching its Godrej Secure Home (GSH) brand of home security equipment. Mr Neville Bachana, General Manager - Marketing, ... More

Yamaha's Libero launch follows Enticer success
YAMAHA Motor India on Thursday launched its new four-stroke bike, Libero, and said the company would achieve a 50 per cent growth in sales to three lakh units by the end of 2002 on the back of growing demand for its new models. Priced at Rs ... More

Brand Quest

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HLL gets Up Close with lemon mint flavour

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Looking back
Oct. 6-Oct. 12
Nirma in pact with P&G to make Camay

AIR taps corporates for sponsoring classical music

Army hopes ads for quality recruits will be a winner

Pepsodent now comes with dental insurance

Hyundai launches new diesel engine for Accent

Women viewers to the MAX — Cricket telecast sees over two-fold rise