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Saturday, Oct 19, 2002

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Kinetic hopes to sell 60,000 units of Boss

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KINETIC Engineering expects to sell 60,000 units of its newly launched four-stroke motorbike, Boss, this fiscal, according to its Joint Managing Director, Ms Sulajja Firodia Motwani.

The Rs 1,300-crore Pune-based company has seen a spurt in the sales of the bike ever since it signed on Indian cricketer of the century, Kapil Dev, as brand ambassador for Boss.

"We plan to make Boss a high selling bike. This month alone we expect to sell 8,000 bikes," Ms Motwani said today during the promotion of the Boss, which hit the market in June this year.

Barely one year into the highly crowded motorbike arena, Kinetic is seriously looking at increasing its presence in the segment and planning new versions and upgrades. The company plans to launch two more bike models this year including GF 150.

"We will also be launching more motorbikes and would like to be known as a motorbike company," Ms Motwani said. Currently, the company's revenues from its scooters and motorcycles are almost evenly poised around Rs 30-35 crore, with a turnover of 1.5 lakh scooters and 80,000 motorcycles a year.

Priced Rs 31,999 in New Delhi, Boss is Kinetic's third motorcycle after Challenger and GF 125. Kinetic has tied up with Korean major Hyosung Motors for the GF series.

The Pune unit has been producing 6,000 bikes a month. Exports have begun to Latin America and South Asia.

Kapil Dev visited dealers and contest-winning customers in Bangalore. The contract with Kapil Dev was initially for two years, Ms Motwani said.

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