![]() Financial Daily from THE HINDU group of publications Saturday, November 30, 2002 |
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MARKETING STRATEGY `Zee TV's blockbusters attract more viewers' ZEE Telefilms Ltd seems to be on the right track. The strategy of premiering new Hindi blockbusters seems to be paying off according to `A Day after recall study' commissioned by the company through ORG MARG to measure the viewership and ... More PROMOTIONS & OFFERS LG unveils 22 ad films in run-up to World Cup LG plans to spend about Rs 40-50 crore over the next few months on advertising and marketing. More
CHANNELS AND FRANCHISES Menezes Cosmetics gets Old Spice marketing rights PROCTER & Gamble Hygiene and Health Care Ltd (PGHH) on Friday announced its decision to license the Old Spice trademark and business for an undisclosed fee to the Goa-based Menezes Cosmetics Pvt Ltd (MCPL) with effect from December 1, 2002. The ... More RETAILING LifeStyle mulls food retailing venture Earmarks Rs 60-cr investment "The food sector will be the only retailing venture where we will consider entering into joint ventures with synergistic multinational companies." More
MusicWorld on expansion spree BRANDS Arvind Fashions bid to check fake goods ARVIND Fashions Ltd, a wholly-owned subsidiary of Arvind Mills Ltd, has taken an aggressive stand against spurious apparels under the trademark of Lee and Wrangler. Arvind Fashions is the franchisee for these two global brands in India. As ... More
Superbrands India forms council NEW PRODUCTS & SERVICES Ready-to-eat chapattis from HLL HINDUSTAN Lever Ltd (HLL) has launched "Annapurna 10-second chapattis", a unique ready-to-eat convenience product, in Bangalore. The launch is in line with the company's strategy to offer value-added and healthy foods. The ready-to-eat ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 17-Nov. 23 `Think coffee' pilot project launched TV channels among biggest ad spenders in print media Mudra takes plunge into DM with One-to-One |
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