Financial Daily from THE HINDU group of publications
Saturday, November 30, 2002
Markets (Nov. 29)
BL 2501094.91 (+4.78)
BSE Sensex3228.82 (+8.07)
S&P CNX Nifty1050.15 (+0.45)
Dollar (Buy/Sell)48.29/48.42
Gold Std (10 gm)5220 (+20)

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MARKETING

STRATEGY


`Zee TV's blockbusters attract more viewers'
ZEE Telefilms Ltd seems to be on the right track. The strategy of premiering new Hindi blockbusters seems to be paying off according to `A Day after recall study' commissioned by the company through ORG MARG to measure the viewership and ... More

PROMOTIONS & OFFERS


LG unveils 22 ad films in run-up to World Cup
LG plans to spend about Rs 40-50 crore over the next few months on advertising and marketing. More

  • Ford announces lucky draw for Ikon buyers

    CHANNELS AND FRANCHISES


    Menezes Cosmetics gets Old Spice marketing rights
    PROCTER & Gamble Hygiene and Health Care Ltd (PGHH) on Friday announced its decision to license the Old Spice trademark and business for an undisclosed fee to the Goa-based Menezes Cosmetics Pvt Ltd (MCPL) with effect from December 1, 2002. The ... More

    RETAILING


    LifeStyle mulls food retailing venture — Earmarks Rs 60-cr investment
    "The food sector will be the only retailing venture where we will consider entering into joint ventures with synergistic multinational companies." More

    MusicWorld on expansion spree
    MUSICWORLD Entertainment Ltd (MWEL), the music retail business of the RPG group, has taken a slew of measures aimed at tackling competition posed by Planet-M. Although a late starter in the music retail business, Planet-M is making MWEL sit up ... More

    BRANDS


    Arvind Fashions bid to check fake goods
    ARVIND Fashions Ltd, a wholly-owned subsidiary of Arvind Mills Ltd, has taken an aggressive stand against spurious apparels under the trademark of Lee and Wrangler. Arvind Fashions is the franchisee for these two global brands in India. As ... More

    Superbrands India forms council
    SUPERBRANDS India Pvt Ltd on Thursday announced the formation of its `Super Council' with a diverse panel of professionals. The panel includes Mr Dalip Sehgal, Executive Director (New Ventures), Hindustan Lever Ltd, Mr K.M.S. (Titoo) ... More

    NEW PRODUCTS & SERVICES


    Ready-to-eat chapattis from HLL
    HINDUSTAN Lever Ltd (HLL) has launched "Annapurna 10-second chapattis", a unique ready-to-eat convenience product, in Bangalore. The launch is in line with the company's strategy to offer value-added and healthy foods. The ready-to-eat ... More
    Brand Quest
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    Top Stories
    HPCL, GAIL form venture to sell eco-fuels in AP


    Customerbroadcast set to double operations

    Spices Board steps in to check cardamom, pepper imports

    `You can't open up economy with a small window' - Mr Hari N. Harilela, Chairman, Hong Kong-based Harilela group

    LifeStyle mulls food retailing venture — Earmarks Rs 60-cr investment

    Fiscal deficit up 20.8 pc in April-Oct

    In Depth
    Gender Justice
    Simple Economics
    Small Investor
    Looking back
    Nov. 17-Nov. 23
    `Think coffee' pilot project launched

    TV channels among biggest ad spenders in print media

    Mudra takes plunge into DM with One-to-One


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