The Hindu Business Line : Thursday, December 05, 2002

On a health trip
The health food drinks industry has been facing testing times with stagnant markets. Market leader GlaxoSmithKline is looking to put the spring back in its brands and the market. More

Marketing in a diverse market
The strategy for the low-end of the market is to use low price, an adequate offering, brand building and `locality-specific' media. More

`Famous Grouse' plans bar accessories
"The accessories are expected to serve as a reminder vehicle for our customers when they go back to their homes." More

Choosing your entry strategy
Pioneering is associated with innovation. Companies that desire to pioneer need to invest their resources to innovate their products and processes. More

Dr Morepen Lifespring mulls national presence
IF health and lifestyle chain Dr Morepen Lifespring were to have its way, it may not be long before you could drink a fruit mocktail at a health-bar after some shopping. Acquired by Dr Morepen earlier this year, the Delhi-based Lifespring is ... More

RURAL MARKETING

AMP Sanmar to tap small towns in TN
AMP Sanmar has entered into an agreement with Trade Wings the Dhandapani Group and Karvy Consultants for marketing its policies. More

ADVERTISING

Deepa Kakkar joins RK Swamy BBDO
MS Deepa Kakkar is joining R K Swamy BBDO Advertising, Mumbai, as Executive National Creative Director, according to a press release. She was earlier Vice-President and Executive Creative Director at JWT, where she worked for 12 years. The ... More

MARKET SHARES

Sansui eyes 65% growth in colour TV sales
SANSUI is projecting colour television sales of 7.5 lakh sets in the domestic market during the current financial year, which constitutes roughly 65 per cent growth over the previous year. The company is expecting to hit the one-million mark ... More

NEW PRODUCTS & SERVICES

Bose Corp unveils Lifestyle systems
BOSE Corporation, manufacturers of premium audio products, has launched its next generation of Lifestyle systems in India - the Bose Lifestyle 28 and the Bose Lifestyle 35. Unveiling the products at a press conference, here on Wednesday, Mr ... More

Tata Teleservices to launch 3G services; plans new tariffs
TATA Teleservices Ltd, the basic services provider which plans to invest Rs 7,500 crore across various telecom circles, is set to launch 3G - 1X services to enhance network capacity while providing a range of value-added services with higher ... More

Olivia launches soap variants

Brand Quest

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Nokia announces GSM solution for WLL

Space scientists forecast kharif rice output at 66 mt

New CRR norm puts banks off-balance

`Handset smuggling to cost Govt Rs 5,390 cr'

Direct tax receipts slow down in April-Nov period

Farm, allied products boost export growth — Plantations, leather fare poorly

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Nov. 24-Nov. 30
Coir Institute rolls out readymade lawns

Diwali fails to spark BPL colour TV sales — Brand slips out of top five

Challenges of taking life insurance to small towns

LifeStyle mulls food retailing venture — Earmarks Rs 60-cr investment