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Mr S. Ramadorai

HYDERABAD, Dec. 17

WHILE the India IT brand is well established and growing at a compounded annual growth rate of about 35 per cent, the current business scenario calls for new business strategies for it to move into a major consolidation phase, according to Mr S. Ramadorai, Chief Executive Officer, Tata Consultancy Services (TCS).

Speaking on `Sunrise industries: The next dimension,' at a meet on "Business Models in an era of Changing Technologies and Markets," co-organised by TCS and the Indian National Academy of Engineers, Mr. Ramadorai said that the Indian IT industry has shown remarkable resilience and has grown to a $10-billion business and if projections hold good, which is likely given the potential, we are heading towards a $50-billion industry by the year 2008, as per McKinsey projections.

Though the industry deserves compliments for what it has achieved over the years, the changing business practices and challenges that have come up lately, call for certain survival strategies. This means developing and sustaining organisations and its business models, while building on the existing business and knowledge models, he said.

With the technology landscape changing by the day, there is need for real time information that is being driven by the need to develop pervasive hardware, networking and software. This is clearly evident from the developments in the mobile computing space. Infrascope, a handheld device developed by IBM, Geode Origami Mobile from National Semiconductor, are just examples of the flexibility such new gadgets bring to the lives of people, Mr Ramadorai said.

If corporations are succeeding and have evolved ways to keep pace with the latest trends, it is by focussing on customers. Therefore, corporations need to build on customer loyalty by generating customer value and eliminating hurdles in their interface, he said.

The Managing Director of Thomas Cook, Mr Ashwani Kakkar, said the challenge for most corporations is to keep pace with changing technologies, particularly with technology being a major enabler to bring in efficiencies. This is particularly so given the fact that computing is set to overtake processing speed of the human mind.

Detailing the Thomas Cook model of excellence, Mr Kakkar said that the technology initiatives of the corporation have helped bring down costs per transactions from about Rs 500 to Rs 250 now and there will be further cut down to about Rs 125.

This will be among the cheapest in terms of per transactions costs anywhere in the world.

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