Financial Daily from THE HINDU group of publications
Wednesday, Dec 18, 2002
Financial Daily from THE HINDU group of publications Wednesday, Dec 18, 2002 |
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Marketing
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Awards & Honours WPP Media bags best agency award Our Bureau
CHENNAI, Dec. 17 MEDIA specialist major WPP Media, comprising operating units MindShare, Maximize and MindShare Fulcrum, has won the Best Agency Office of the Year Award at The Media Magazine's annual Asia-Pacific agency awards ceremony, held last week in Hong Kong. A press release said this award was given for the strength of the firm's business performance, media innovation and new business record. Out of the five finalists for this award, four were creative agencies, like DDB Needham HongKong and Leo Burnett - with WPP Media being the only media specialist agency. Since its launch in India 11 months ago, WPP Media's different operating and specialist units have won 43 of 53 businesses pitched, 40 per cent of all Emvies awards and also won the Unilever Worldwide Communication Channel Planning Gold. According to the press release, "Its philosophy of driving quality and not just pricing is beginning to find many takers amongst the advertisers - in a market fixated just by rates and deals." Its business model, investment in large-scale research into consumer insights, tracking results and econometric modelling to determine RoI on advertisers' media spends has begun to change market practices, it claimed. WPP Media is India's largest media investment management group with billings in excess of Rs 1,500 crore. Specialist services are provided through its Advanced Techniques Group, M Digital, Media Consumer Insights Group, BroadMind & WPP Outdoor. Part of the WPP Group, one of the world's largest communications services companies, WPP Media has 70 offices in 51 countries throughout the US, Latin America, Europe, West Asia and Asia-Pacific.
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