Financial Daily from THE HINDU group of publications
Thursday, January 09, 2003
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Financial Daily from THE HINDU group of publications Thursday, January 09, 2003 |
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MARKETING STRATEGY CESC sells bill space to rake in moolah "The targeted nature of CESC's bills made us choose this medium over other traditional media like print and TV to reach the potential buyers.'' More HUMAN RESOURCES Totus launches People Project "Many Indian entrepreneurs face challenges when it comes to finding and attracting the right people, managing their performance and rewarding them." More E-COMMERCE & E-BUSINESS Dabur ties up with FreeMarkets for e-procurement DABUR India has inked an agreement with global supply management solutions company FreeMarkets Inc towards using cutting-edge technology for efficient procurement online. With over 300 products in the FMCG, healthcare and ayurveda portfolio, ... More PROMOTIONS & OFFERS 
It's time for the movies at Café Coffee DayMOVIES, a tabloid, some do-good activity, the feel-good factor, a loyalty scheme and a regional focus - Café Coffee Day's strategy to connect to its main customers, youth, has had it tie up with various movie productions, launch a fun tabloid ... More RETAILING Ebony to invest Rs 40 cr in expansion project THE Rs 68-crore apparel, lifestyle and home accessories retail chain Ebony Retail Holdings Ltd, has allocated an investment of Rs 40 crore to facilitate its expansion plans over the next four years, Mr B. S. Narula, Managing Director, Ebony, told ... More MARKETING RESEARCH Balanced edutainment need of the hour: Study A STUDY on `Re-empowering disempowered children and young people through communication' has observed that media managers have a responsibility to maintain a fine balance between education and entertainment, whether it is in the form of ... More TRENDS Market conditions may not cheer consumer goods majors DESPITE market data indicating a marginal pick-up in demand for fast moving consumer goods (FMCG), the real picture for leading companies in the sector could continue to be lacklustre, analysts and industry sources said. "The FMCG market may ... More BOOKS The PR path to success Many advertising programmes are mathematical successes and marketing failures. The client might be reaching his targets with enough frequency to create boredom and still not move the merchandise. With PR you give up the luxury of reaching everybody i n favour of reaching somebody who counts. More NEW PRODUCTS & SERVICES US furniture brand Bernhardt in India DELHI-BASED lifestyle retail store Renaissance Homes is launching the residential collection of the 97-year-old US-based furniture company, Bernhardt. Renaissance Homes already represents a gamut of other premium American and European ... More
Kopran unveils lifestyle pill with sildenafil citrate Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Inside China Stock scam unravelling Petrol pump controversy Kelkar Report Reliance & Telecom Competition 2002: A drought year Gold: Still the winner? Oil PSUs: Disinvestment dilemma In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 29-Jan. 4 Regional brands keep FMCG giants on their toes Ad industry turns its back on 2002 — Hopes New Year will bring better times Vivek runs Spencer's consumer durable biz |
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