Financial Daily from THE HINDU group of publications
Saturday, January 11, 2003
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Financial Daily from THE HINDU group of publications Saturday, January 11, 2003 |
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MARKETING STRATEGY Will Indian soaps lather the Asian TV market? — E-City targets non-traditional countries LORD Ganesha's televised serial in Thailand? A saas-bahu family television soap in Greece? Or a cookery show such as Khana Khazana in China? Well, E-City Entertainment (I) Pvt Ltd, an Essel Group of Industries company, is now making ... More
Coke announces price reduction ADVERTISING Adspends up last festive season — FMCG, corporate campaigns hog TV time; mixed bag for print THE festive season - from September-November - typically accounts for about 30-35 per cent of annual ad revenues for TV channels and print publications. Year 2002 was no different, with ad spends in TV and press up by 13 per cent as ... More
Six ad agencies in race to grab Louis Philippe creative account PROMOTIONS & OFFERS LG earmarks Rs 35 cr for World Cup promo GEARING up for the coming cricket season, LG Electronics India has kicked off a consumer promotion "World Cup Pass Chahiye" offer. The company has earmarked a budget of Rs 35 Crore for the campaign running from January 5 till February 28, ... More CHANNELS AND FRANCHISES ICON to distribute Tharas solutions BANGALORE: Tharas Systems Inc, a provider of high-performance, hardware-assisted design verification solutions, has named ICON Design Automation Pvt Ltd of Bangalore, as its distributor in India. Tharas Systems' Hammer provides a ... More ONLINE MARKETING GRT opens online payment system CHENNAI: The Chennai-based jewellery store, GRT, has opened its online payment gateway with ICICI Bank and has also come out with a jewellery-gifting scheme. The jewellery store won the international `Golden Web Award' for 2002-03 for ... More TRENDS McDowell pulled up for restrictive trade practice COMPANIES offering discriminatory discounts to different wholesalers may find themselves being pulled up for restrictive trade practice. The most recent one being liquor major, McDowell & Co Ltd which has been pulled up by the Monopolies & ... More NEW PRODUCTS & SERVICES 
Kerala first State to get taste of Pepsi's Mountain DewPEPSI is poised to soft-launch one of its most popular international drinks, Mountain Dew, in the Kerala market. This drink, of active citrus taste, is being brought into the Indian market to shake Limca's stranglehold over the cloudy lemon ... More
Latest variant of Ford Ikon hits Kerala market Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Inside China Stock scam unravelling Petrol pump controversy Kelkar Report Reliance & Telecom Competition 2002: A drought year Gold: Still the winner? Oil PSUs: Disinvestment dilemma NPAs in Banking In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 29-Jan. 4 Regional brands keep FMCG giants on their toes Ad industry turns its back on 2002 — Hopes New Year will bring better times Vivek runs Spencer's consumer durable biz |
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