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MARKETING
STRATEGY
BSNL to offer add-ons free — Some good news for subscribers
IT is not all bad news for landline subscribers who will be forced to pay higher rentals and tariffs starting April. There is some good news too. Telecom behemoth Bharat Sanchar Nigam Ltd (BSNL) which has a near-monopoly across the country, has ...
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PROMOTIONS & OFFERS
Pepsi whips up the World Cup fever
WHIPPING up the World Cup fever, Pepsico launched its Pepsi Blue and a number of consumer campaigns in the Chennai market. A special for Chennai is the slogan contest, Sher Ke Mooh Mein Haath Dalo promo and the Pepsi Piyega Toh ...
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BPL Mobile's top scorer offer
BRANDS
New salt brand Saindhav waiting in the wings
MARICO and Dabur may not have tasted success with their low sodium and mineral enriched salts, but here is yet another brand wanting to make an impact in the growing edible salt market. Playing upon both the health and taste factor, Saindhav ...
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Brand Quest
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