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Toy exports seen to touch $35 m

Our Bureau

HYDERABAD, Feb. 6

INDIAN toys in aesthetic, ergonomic designs and customer friendly protective packaging were being well received by buyers from the US, Europe and West Asia, according to the Toy Association of India (TAI), a representative body of over 700 leading Indian toy manufacturers and traders.

In a press release here, TAI said the three major markets of the US, Europe and West Asia were currently accounting for 50 per cent of the global trade in toys, estimated at $73 billion.

According to the TAI President, Mr Vishnu Swarup Agarwal, the Indian toys exports in 2002 were $24 million and they were projected to touch $35 million, translating into Rs 170 crore, during the current year.

The Indian toys exporters have already bagged export orders worth around Rs 15 crore during their participation in toy fairs conducted in January this year at Britain, New York, Hong Kong and Nurnburg of Germany.

Toy Biz 2003, the two-day toy exhibition to be held at the Nehru Centre in Mumbai on March 1 and 2, was expected to attract buyers from the West Asian and SAARC countries, who would examine the creative talents of leading toy designers and manufacturers, Mr Agarwal said.

Over 2,000 Indian toy manufacturers, component suppliers, retailers and domestic and foreign buyers were expected to participate in Toy Biz 2003, the second buyer-seller meet of toy trade in the country. TAI had conducted the first Toy Biz during July last year at Pragati Maidan in New Delhi.

According to him, toy design centres were currently being set up in Delhi and Mumbai under the National programme for the development of toy industry, a project started by the Ministry of Small Scale Industries in association with Unido and TAI.

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