The Hindu Business Line : Saturday, February 15, 2003

India Relations ties up with Singapore co
INDIA Relations, a leading PR firm based in Bangalore, has struck an alliance with the Singapore-based M.E.M. Agency Pte Ltd, a PR and Marketing consultancy company. The partnership will help in designing and provide marketing and ... More

ADVERTISING

Medimix ad account moves to Grey Worldwide
THE Medimix ayurvedic soap account, estimated to be worth Rs 12 crore, has been awarded to Grey Worldwide. Chennai-based Fountainhead Communications previously handled the account. Grey is currently working on a new advertising campaign, which ... More

PROMOTIONS & OFFERS

AirTel unveils contests for cricket enthusiasts
All the messages would be printed on an Airtel greeting card, which would be sent to the Indian cricket team at South Africa on a weekly basis. More

A model hunt that thinks big
HERE'S a model hunt with a difference - you need to weigh at least 90 kg or your waist size needs to be at least 40" if you want to participate in the Big and Mighty Model Hunt contest for men, being conducted by Madura Garments at Trouser ... More

Lucky scheme from Wipro

MARKET SHARES

With Vladivar, SWC claims 10 pc share of vodka market
BARELY three months after launching its Vladivar brand in Mumbai, spirits major, Shaw Wallace & Co (SWC), has staked claim to a 10 per cent share of the premium vodka volume in the country. Shaw Wallace introduced Vladivar, which is the UK's ... More

Coke, Pepsi revive market share battle
THE battle over market shares between the two cola majors has taken a fresh turn. Coca-Cola India (CCI) has issued a statement announcing 23 per cent growth in carbonated soft drinks (CSDs), claiming leadership in four of the top five soft ... More

MARKETING RESEARCH

Survey puts Kwality Wall's ahead of Amul in major cities
KWALITY Wall's, the ice-cream division of Hindustan Lever Ltd, has claimed a comfortable lead over rival Amul in the metro markets across the country. The AC Nielsen survey for the year 2002 has pegged Kwality Wall's metro average in terms of ... More

BRANDS

Madura sees trouble with `honest' shirt
One of the biggest brands in the Madura Garments stable, its sales declined roughly 27 per cent in the first nine months of the financial year, impacting the company's overall performance. The brand — pegged as `the honest shirt' — ... More

TRENDS

Water purifiers see a clean opportunity
ONE man's meat is another's poison can well be said in the context of the bottled water controversy. Even as the ripples seem far from receding on whether the pesticide-residue in packaged drinking water is a reason for concern — the ... More

NEW PRODUCTS & SERVICES

Braun's brawn for Oral-B brush
FOR a brand that prides itself on its "technically superior" offerings, Oral-B's latest launch, the Braun Oral-B Battery Toothbrush, promises to arm users to the teeth. Priced at Rs 995, this toothbrush is the first in the battery-powered ... More

Brand Quest

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