The Hindu Business Line : Big scope seen for strategic tie-ups

The top concern was a poor foundation for collaboration, defined in the survey as "weak strategic linkage, misaligned expectations and inadequate trust".

BANGALORE, March 4

PARTICIPANTS at a seminar on "Collaborative product development: Making the partnership work," have indicated in a survey that they see enormous potential in collaborating with strategic partners.

The seminar, held recently, addressed the fundamentals of collaborative development, from strategies for partner selection to maintaining effective relationships, as well as best practices and methods for success, said an Infosys press release.

The event was led by Dr. Christopher Meyer of the California Institute of Technology's Industrial Relation Center and sponsored by PRTM and Infosys,

Responses to the survey showed a significant planned increase in companies' reliance on strategic development partnerships. Among the other findings are:

one-half of respondents anticipate that more than 40 per cent of development projects in 2004 will involve a strategic partner and

despite clear indications of the growing importance of cross-company collaboration, companies are generally not satisfied with the performance of collaborations to date.

In categorizing the level of impact of ten common co-development issues, the top concern was a poor foundation for collaboration, defined in the survey as "weak strategic linkage, misaligned expectations and inadequate trust".

Only eight per cent of respondents have an explicit co-development strategy that considers business needs, core competencies and value-add in delivering solutions, and just 13 per cent of companies have a culture that supports deep collaboration.

Aligned development processes and well integrated, cross company project teams were seen as particularly important practices, the survey said.

While only nine per cent of companies are fully satisfied with their current set of information technology (IT) tools, implementation of advanced tools is picking up and will likely accelerate dramatically in the next five years.

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Big scope seen for strategic tie-ups