Financial Daily from THE HINDU group of publications
Thursday, Apr 03, 2003
Financial Daily from THE HINDU group of publications Thursday, Apr 03, 2003 |
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Info-Tech
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Hardware Corporate - Outlook Moser Baer targets home turf with own brands Our Bureau
Mr Deepak Puri, CMD, Moser Baer Ltd. addressing a press conference in the capital on Wednesday.
NEW DELHI, April 2 MOSER Baer India Ltd (MBIL), manufacturer of digital compact disks, has launched products under its own brand for the domestic market, targeting a 50 per cent share of the country's optical media market by 2005. Currently, the domestic market for optical media products is estimated to be around Rs 400 crore, but is projected to grow to over Rs 1,500 crore by 2005. MBIL would cater to the premium end of the market with its products, company officials said here. The initial products to be launched under the `Moserbaer' brand, aimed at consumers and professional markets, are recordable CDs and DVDs and re-writable CDs and DVDs, MBIL Managing Director, Mr Deepak Puri, said at a press conference on Wednesday. He said MBIL had finalised an agreement with Tech Pacific to distribute the products across the country. Currently, the company earns 80 per cent of its revenues from exports, mostly to original equipment manufacturers (OEMs). It sells products of other OEMs in the domestic market, but henceforth would focus on its own branded products. Some of the existing OEM products would be withdrawn from the Indian market, he said. "The foray into the domestic market is a natural extension to consolidate our leadership across all geographies. I am sure we will be able to replicate our global success in India too," Mr Puri said.
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