The Hindu Business Line : Friday, April 25, 2003

CavinKare to relaunch Indica — New hair care brand on the anvil
EVEN as Chik, Fairever and Nyle remain its frontrunner brands, the Rs 264-crore personal care, hair care and skin care manufacturer, CavinKare Pvt Ltd, now plans to relaunch Indica, its low-key hair dye brand, in the current year. Mr C.K. ... More

Scooters India may take green tech southward
SCOOTERS India Ltd, which is rapidly positioning itself into a green technology vehicle manufacturer, is all set to launch its electrical vehicles (EVs) here on a trial basis. The company is also exploring the possibility of venturing into the ... More

Toyota to sell Camry through `events'
TOYOTA Kirloskar Motor Ltd has put together a multi-pronged strategy to market their mid-class luxury Camry here. Mr K.K. Swamy, Deputy Managing Director of Toyota-Kirloskar Motor Company, told newspersons today that several major events to ... More

Nestle Purina to enter Indian pet food market
HERE'S good news for pet owners. Purina, the world's largest pet food maker, is set to enter the Indian market, industry sources told Business Line. Ralston Purina was acquired by Nestle SA in 2001, and spun off as a separate company ... More

Amul set to roll out slew of `health' drinks
The company was following this up with a range of low-fat ice-creams labelled `Slim Scoop' and a fibre-rich Isbagul ice-cream. More

RURAL MARKETING

Shattering some rural myths
HERE are some myths on the rural market to mull over: The rural market is a homogeneous mass, urban ads are equally suitable for rural audiences, Western market research methodologies are suitable for rural markets too. Mr Pradeep Kashyap, ... More

ITC `trusts' cos will pitch in for farmers
TOBACCO major ITC Ltd plans to create a Trust through which business houses, both in the private and public sector, can help provide a range of critical services to Indian farmers. Announcing this during his keynote address at a FICCI ... More

ADVERTISING

Onida unfurls campaign for new AC range
COLDER air, healthier air, heaven indoors ... how about a heavier air conditioner? That's just one creative route that TV heavyweight Onida is taking in the advertising for its debut air-conditioners. The advertising, created by ... More

`Client interaction is good for creative'
TIME was when only the servicing person of the ad agency interacted with the client; the creative team rarely saw the client except during major presentations or pitches. Today, with `star' creative heads such as Ogilvy & Mather's Piyush ... More

Taylor Nelson Sofres to be rechristened TNS
MARKET research agency, Taylor Nelson Sofres today announced that it is bringing together all of its operations in 53 countries under a single brand. As part of a repositioning and rebranding exercise, Taylor Nelson Sofres will be renamed ... More

PROMOTIONS & OFFERS

IA launches Goa packages
Indian Airlines (IA), which will start three non-stop flights between Delhi and Goa from May 1 this year, has announced a special promotional return fare of Rs 16,785 and also come up with special hotel packages for passengers travelling with ... More

P&G-Asianet education promo
KOCHI: Procter & Gamble and Asianet TV has announced the launch of `Shiksha - Secure your child's future', a special promotion to aid children's education. By purchasing packs of Vicks, Whisper, Ariel, Tide, Head&Shoulders and ... More

MARKET SHARES

BSNL topples Spice for second spot in Karnataka
THE State-owned Bharat Sanchar Nigam Ltd (BSNL), which displaced Spice Telecom from the position of the second largest cellular company in Karnataka within five months of its launch, has attributed its success to its extensive network in the ... More

BRANDS

`Brand building key to market share'
WITH the demand for petro-products growing at a robust 7 per cent per annum, petro-retailing companies will require to focus on brand-building exercise, according to the Bharat Petroleum Corporation Ltd (BPCL) Chairman and Managing Director, Mr ... More

NEW PRODUCTS & SERVICES

Camel Ceramic colours launched

Brand Quest

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