Financial Daily from THE HINDU group of publications
Friday, Apr 25, 2003
Financial Daily from THE HINDU group of publications Friday, Apr 25, 2003 |
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Marketing
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Advertising Taylor Nelson Sofres to be rechristened TNS Our Bureau
NEW DELHI, April 24 MARKET research agency, Taylor Nelson Sofres today announced that it is bringing together all of its operations in 53 countries under a single brand. As part of a repositioning and rebranding exercise, Taylor Nelson Sofres will be renamed `TNS', uniting a business which had previously supported many different corporate brands around the world. In India, however, the brand name would also contain the local name and would be called TNS Mode. Mr Debi Basu, Joint Managing Director of TNS in India, said, "Our new brand identity conveys the sense of freshness and continuous innovation that has been the hallmark characteristic of TNS Mode in India." He added, "I believe that this move both strengthens our position as a global source of market information and underscores our commitment to set a clear direction for our clients to achieve their goals."
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