The Hindu Business Line : Tuesday, April 29, 2003

SET strategy to pip rivals at the post
WHEN you're No. 2, you try harder. And that's exactly what Sony Entertainment Television (SET) is doing. The channel is aggressively consolidating its position with new programming, a renewed focus on prime time and its target segment, and a ... More

TVS Motor sets aside Rs 100 cr for brand building, ads
TVS Motor Company today announced that it proposes to increase both its R&D as well as adspend and brand promotion expenses in the current year. The company has budgeted for an expenditure of Rs 100 crore for ads and brand building this year, ... More

DIRECT MARKETING

Tupperware enters Vizag market

RETAILING

Ananthapuri Apparel to extend services
THE city-based Ananthapuri Apparel Services Pvt Ltd is all set to extend the reach of its apparel cleaning services. The company, which operates its laundry and dry cleaning services under the `Clean Plus' brand, is planning to set up at ... More

MARKETING RESEARCH

Consumers wary of biotech foods, says US study
An experimental auction has shown that people, on an average, are willing to pay 17-21 cents per unit more to purchase plain-labelled food than `GM-labelled' food. More

Market data say Rasna brand still on top
HERE is one category where the charge of the multinational brigade does not seem to have worked. According to AC Nielsen/ORG data, the homegrown Rasna brand now has a dominant market share of 86.9 per cent of the Rs 250-crore soft drink powder, ... More

NEW PRODUCTS & SERVICES

Seagram enters rum, brandy segments — Launches Three Kings, Amigoz brands
SEAGRAM has launched two new brands as part of its foray into the rum and brandy flavour segments of the Indian Made Foreign Liquor (IMFL) market. The company, which is part of Groupe Pernod Ricard in India, introduced Amigoz Rum and Three Kings ... More

Radio Mirchi eyes smaller towns
ENTERTAINMENT Network (India) Ltd (ENIL), part of the Times Group, is keen on extending its radio business beyond the metros to smaller towns. Besides this, the media company is also interested in getting into the television business. ... More

Zee TV preparing to launch fashion & lifestyle channel
ZEE TV seems to be preparing for conditional access system (CAS) by launching a range of niche channels. For starters it has decided to come up with a fashion and lifestyle channel - trendz. This will be followed by the launch of a business ... More

Brand Quest

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