The Hindu Business Line : Thursday, May 01, 2003

Indal bid to achieve cost-effectiveness
INDIAN Aluminium Company Ltd - Indal, an Aditya Birla group company, has decided to give emphasis to value addition through enriched product-mix to cater to specific applications and reduce dependency on the cyclical nature of commodity ... More

HLL relaunches Lux soap

RURAL MARKETING

Dalmia Consumer Care to tap rural FMCG market
DALMIA Consumer Care, the just-launched FMCG company from the Rs 1,200-crore Dalmia group, plans to introduce a range of confectionery products, among other food and beverage products, targeted at the rural consumer. Speaking to the media to ... More

ADVERTISING

What a pioneer must continue doing
Companies should be alert when it comes to extending their brands and sustaining their benefits, failing which pioneers might find themselves overtaken by followers. More

At the Devil's workshop
Onida is looking to extend its equity in televisions into fast-growing air-conditioners and still-sluggish washing machines. More

PROMOTIONS & OFFERS

Rasna's gesture towards CRY
RASNA, a leading soft drinks concentrate company, has announced that it would dedicate a day to the children of CRY. It said as a gesture towards millions of underprivileged children in the country, Rasna sales teams would visit schools across ... More

RETAILING

Medicine Shoppe plans to tap southern markets
MEDICINE Shoppe India, a wholly-owned subsidiary of the US-based $48-billion Cardinal Health Care Inc, has announced its plans to open 40-60 franchisee outlets in Andhra Pradesh and Karnataka with an eye on the huge pharmaceutical market in the ... More

Trinethra plans expansion
TRINETHRA Super Market, the retail chain, would shortly launch a co-branded ICICI Bank-Trinethra credit card for its customers. The company has achieved a sales turnover of Rs 78 crore for the year ended March 31, 2003 and has set a target of ... More

NEW PRODUCTS & SERVICES

Triumph of the spirits
Having floated his own company, Deepak Roy wants to do what he does best — build brands. His UB-supported company now plans to expand its portfolio and enter new segments. More

Rasna hits vending with five flavours
SOFT drink concentrate major Rasna Pvt Ltd, which has announced its entry into institutional beverages/vending with the new variant called Juc-Up, has launched a new advertising campaign and a roadshow to popularise the brand. The TV ... More