Financial Daily from THE HINDU group of publications
Thursday, May 01, 2003
Financial Daily from THE HINDU group of publications Thursday, May 01, 2003 |
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Marketing
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Strategy HLL relaunches Lux soap Our Bureau
CHENNAI, April 30 HINDUSTAN Lever Ltd has relaunched Lux soap. According to a press release, the soap has been enriched with nourishing natural ingredients which are visible in the soap. There are four variants - Rose Extracts, Almond Oil, Fruit Extracts and Sandal Saffron with a base of rich milk cream. The last is a completely different and new variant, the press release added. These soaps are packed in a metallic wrapper to retain the freshness and fragrance for a longer period than usual, the press release said. The content of TFM (Total fatty matter) has been raised from 60 per cent to 71 per cent.
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