Financial Daily from THE HINDU group of publications
Thursday, May 01, 2003
Financial Daily from THE HINDU group of publications Thursday, May 01, 2003 |
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Marketing
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Rural Marketing Dalmia Consumer Care to tap rural FMCG market Our Bureau
Mr Kartik Raina (left), CEO, Dalmia Consumer Care, along with Mr Sudershan Banerjee, MD and CEO, at a press conference in the Capital on Wednesday.
NEW DELHI, April 30 DALMIA Consumer Care, the just-launched FMCG company from the Rs 1,200-crore Dalmia group, plans to introduce a range of confectionery products, among other food and beverage products, targeted at the rural consumer. Speaking to the media to announce the launch of Dalmia Consumer Care, Mr Sudershan Banerjee, the company's MD & CEO, said that the products carry a price advantage, and would be pegged on the health platform. While declining to divulge details of the products, Mr Banerjee said that these could range from nimbu pani, biscuits and gur-based snacks, to even chyawanprash.
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