The Hindu Business Line : Saturday, May 17, 2003

Hatsun Agro sets new trend for pvt dairies — Introduces fortnightly, monthly milk cards
HATSUN Agro Product Ltd, the Rs 300-crore private dairy, is looking to monthly milk card sales to widen its market share. This is a new initiative for a private milk brand, and it is expected to help Hatsun achieve significant growth in turnover ... More

O&M tries an `age-old' marketing gambit — Housing project for senior citizens
THIS is going to be a marketing campaign that may keep the mass media at bay. There will not be an aggressive sales team that would try to hard sell the project. To market a senior citizens' colony project that is going to come up at ... More

Star World, HBO target youth
STAR World and HBO are making concerted efforts to get younger audiences to tune in. On its revamped programme line-up, the 6-8 p.m. slot on weeknights has four popular comedies - The Simpsons, Everybody Loves Raymond, Dharma and Greg, ... More

Bejois to foray into southern markets
BEJOIS, a popular fruit drink brand owned by Jagdale Foods, is all set to enter the larger southern Indian market in a different avatar. The mango fruit drink, which used to be sold in bottles largely in Bangalore, will be marketed in cartons ... More

ADVERTISING

Leo Burnett to handle Marico's Shanti Amla oil account
MARICO Industries has shifted its Shanti Amla oil account from Triton Communications to Leo Burnett. The Rs 7-crore account has moved for the first time since its launch in 2001. Confirming the change in agency for its brand of Shanti Amla, Mr ... More

BRANDS

`SKS Mysurpa' going places
THE traditional Mysorepauk is not a sweet nothing anymore. Not after the Coimbatore-based Sree Krishna Sweets Private Ltd (SKS) gave it a highly delicious melting touch, apart from branding it as the `SKS Mysurpa'. Today, this sweet is ... More

Lovable to import non-cotton lingerie from China
BANGALORE-based Lovable Lingerie Pvt Ltd, will soon start importing non-cotton lingerie from China. Speaking to Business Line, Mr G. Ashok Reddy, Director, LLPL, said, "We have finalised a manufacturer in China who will deliver our first ... More

NEW PRODUCTS & SERVICES

Bacardi launches another variant in Mumbai
BACARDI Breezer, the ready-to-drink brand on Thursday launched another variation, Wild Blue Berry In Mumbai. The brand is available with three other flavours, lime, orange and cranberry. The flavour is available in 275 ml bottles priced at ... More

Surf Excel relaunched with water-saving formula
HINDUSTAN Lever Ltd (HLL) has re-launched its detergent brand Surf Excel, with a new technology that claims to conserve water. This new low foam detergent also claims to be a quick wash formula with features such as high-speed stain removal, ... More