The Hindu Business Line : Wednesday, May 21, 2003

Hind Lever does a SWOT of itself
IN its 2002 annual report FMCG major Hindustan Lever Ltd (HLL), has taken time off before the mirror to do a SWOT (strengths, weaknesses, opportunities & threats) analysis of itself. The company's weaknesses spotted thereby include increased ... More

Hilton targets corporate clients
IN an effort to further woo the corporate traveller, the international hotel chain, Hilton, is aggressively targeting the corporate sector with mailers and direct sales calls. "Apart from looking at the companies with whom we have a global ... More

Facelift for Grand Ashok
Grand Ashok, Bangalore, now part of Bharat Hotels, is on a major revamping exercise. By mid-June, the first set of 90 newly furnished rooms will be thrown open to guests, says Mr Aditya Mata, Resident Manager, Grand Ashok. "The message to ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Are you on their wavelength?
The N-Gen youth are growing up in a digital environment. Tune in to their tech use if you want business to click. More

ADVERTISING

Print ads score over TV for womenswear
TELEVISION advertising may be the FMCG industry's hot favourite, but when it comes to the ready-to-wear industry, the scales are tipped in favour of print advertising. Topline findings of a research study by Images magazine, covering a ... More

Godrej pitches Pentacool ad on emotional plank
A DRINK chilled just right could save the day — and an image that's just right can do even more. That's the plan that Godrej & Boyce Mfg is taking forward, with the new ad campaign for the Pentacool range of refrigerators. The campaign ... More

Madison Media gets Asian Paints' media account
THE media planning and buying functions for the Asian Paints account has moved to Madison Media. The account, estimated to be worth Rs 35-40 crore, was previously with Carat. WPP's Mindshare and Madison Media were invited to pitch for the account ... More

MARKET SHARES

Metro Dairy gets bigger scoop of Kolkata ice-cream market
While Kwality Walls bagged a Kolkata market share of 35.98 per cent in value terms, Metro Dairy's slice was no less than 35.47 per cent in 2002-03, according to AC Nielsen ORG-Marg study. More

RETAILING

Reliance hopes to retail petro goods by March next
THE Government expects Reliance's mega gas find in the Krishna-Godavari basin to ultimately yield 45 million standard cubic metres of gas per day (mmscmd) from 2006-07 onwards. "We anticipate that gas production from D6 blocks of Reliance ... More

MARKETING RESEARCH

`Depressing times for washing machines'
IS the washing machine segment of the consumer durables industry loosing its fizz? This major sub-segment of the durables industry has been experiencing depressed market conditions for the last three years. "There was a time when almost all the ... More

BRANDS

`Infosys' brand value up 3% at Rs 7,488 cr
THE `Infosys' brand appreciated by mere three per cent during fiscal 2003 to Rs 7,488 crore, as against a whopping increase of 35 per cent recorded during fiscal 2002, over the previous year. However, the company's market capitalisation ... More

After jt venture, it's called Millennium Alcobev
MCDOWELL Alcobev, the new joint venture company floated between the UB group and Scottish & New Castle will soon go back to functioning under its old name — Millennium Alcobev. According to Mr Ravi Jain, Managing Director, McDowell ... More

Sony's after-sales support to be Aiwa's brand focus
SONY India will be leveraging its after sales support for the Aiwa brand, post its merger with Sony Corporation. Through this the company hopes to strengthen the brand's market positioning. After sales service is also to be Sony India's focus for ... More

Tata Steel banking on Steelium for revenue growth
TATA Steel is hopeful of selling between 3,50,000 tonnes and 4,00,000 tonnes of its branded cold rolled steel under the Tata Steelium brand in the current fiscal. This would translate into about Rs 700 crore in revenue terms, according to Mr ... More

VLCC plans colour cosmetics foray — Open to strategic partners
THE Indian colour cosmetics market, estimated at about Rs 250 crore, will soon see another entrant. The closely-held, Rs 60-crore health, fitness and beauty chain Curls & Curves (India) Ltd, which is the parent company of Vandana Luthra's Curls ... More

PIRACY

Broadcasters file FIRs against INCableNet
THE major broadcasters, Star, Sony, Zee-Turner and ESPN-Star Sports, have filed First Information Reports (FIRs) against multi-system operator (MSO), INCableNet, for stealing signals in violation of the Copyright Act. The FIRs, which were filed ... More

NEW PRODUCTS & SERVICES

Amul to launch Chocolate Milk in South
ENCOURAGED by 100 per cent growth in the State last year, Amul, the dairy major, has kept its kitty ready with `Chocolate Milk', the latest in the Amul stable, for children in Andhra Pradesh and Karnataka when they rejoin schools after the summer ... More

DS Foodsto stir up bottled water segment
THERE is a new flavour in the Rs 1,000-crore bottled water segment - as Catch `clear flavoured water' from the DS Foods stable hits the marketplace in the Capital, with a plan for roll-out in the metros in another three months. Though the ... More

New herbal oil from Oriflame

De'Longhi range unveiled

Brand Quest

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