|
|
MARKETING
STRATEGY
Outshining the yellow metal
It's a tough task getting shoppers to switch from gold to platinum jewellery. But Tandrani Bhattacharya makes it happen.
More
PROMOTIONS & OFFERS
IOC launches rewards plan in Kolkata
INDIAN Oil Corporation Ltd (IOC) has announced the launch of a reward programme for cash customers at select petrol stations in Kolkata. Christened IOC Xtra, the programme is being implemented through the MyShoppe card and is targeted at ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
Pick a Winner Stock Market Contest
Top Stories
Changes in Act for action against `vanishing cos'
Foodgrain exports may slow down this fiscal
Big gains in Europe, but US is still mainstay for software cos
India Inc sees moderate positive confidence
Pension reforms: Hidden costs, viability worry EPFO
In Focus
SARS scare
The Cable tangle
Pakistan Diary
Indo-Pak Monitor
Indo-China Relations
Telecom Competition
Oil PSUs: Disinvestment dilemma
NPAs in Banking
In Depth
Simple Economics
Consumer Notes
Tax Talk
The Brahmananda collection
NRIs & Investment Avenues
Corporate Governance
Gold: Still the winner?
Cars: Always a beauty
Books and Reviews
Looking back
May. 25-May. 31
Shahrukh Khan back with the Santro Xing
Indians watch soaps, Chinese weather, news
|
