Financial Daily from THE HINDU group of publications
Saturday, Jul 26, 2003
Financial Daily from THE HINDU group of publications Saturday, Jul 26, 2003 |
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Marketing
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Retailing KG Denim plans to strengthen retail network L.N. Revathy
Coimbatore , July 25 WITH denim apparel back in fashion, the sole manufacturer of the fabric in South — KG Denim — is keen on stabilising itself on the retail front. The garment division of the company is all set to revamp its distribution network in the North and West, expand its product offering and open exclusive Trigger Power junctions. Company sources said that KG Denim was planning to operate 20 exclusive retail junctions (mostly in the metros) before the close of the current fiscal, besides tying-up with 1,200 multi-brand outlets. The company currently has five exclusive Trigger junctions — two in Mumbai, one in Nagpur and two in Bangalore. It is planning to open a third outlet in Mumbai shortly. Falling in line with the market requirements, the company would offer both formal and casual wear (shirts and trousers) for men, including vests and inner garments, the official said. He pointed out that the company had, about 4 months back expanded its production capacity for bottoms from 40,000 pieces per month to 75,000 pieces.
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